While creating our thriller sequence, we decided that our main target audience would be the 'tech savvy'. This means that our target audience will be between the ages of 16-25. Below is a montage of images depicting the contents of the handbag/manbag belonging to our typical target audience member for our movie.This helped us to create a clear perception of what our audience was interested in.
TECH SAVVY.
INTERESTED IN;
most likely to be in some sort of education, weekend job, interested in socialising with friends, enjoys summer, likes shopping, cinema, new technology, social networking websites, facebook, myspace, bebo, twitter, music preferably house music as people this age like to go out clubbing, getting drunk, dressing to impress, driving, fast food, likes their independence, fashion photography, very busy, blackberry's, high street shopping, they usually use public transport, lazy, spends at least one hour a day on the Internet.
Maria, 20, Shepard's Bush
An technically savvy retail assistant who is interested in the latest technology. She spends her wages on River Island and updates her gadgets regularly. She smokes when she is stress and has her make-up bag full with all the latest products. As you can see from the contents of her handbag, she has a Blackberry and an Ipod. I could use blackberry and apple to advertise my thriller, as this would appeal to her as she possess' these products.
Claudia, 17, London
A determined college student who enjoys fashion, reading novels and her social life. She has her college pass in her bag which means she is very serious about her education and her future career. She has alot in her bag that represents her personality like nail varnish and perfume.
Darren, 16, Hackney

Lauren, 17, London
A keen college student who is very focused on her education. She enjoys creative writing and mathematics. She enjoys socialising with friends and going to the local park. She shops in high streets stores such as New Look, Primark and H & M.
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